# identity.md

## Organization Overview
- **Company Name:** Huel
- **Mission:** To change the way people eat by making it easier to enjoy delicious, nutritionally complete food, providing all 27 essential vitamins and minerals, protein, essential fats, carbs, fiber, and phytonutrients, with minimal impact on the environment.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2015. Location details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** A dedicated team of experienced Nutritionists and Product Development Specialists develops all Huel products.
- **Company Culture and Values:** Committed to complete nutrition, supporting individual goals, and minimizing environmental impact.

## Operations & Structure
- **Business Model and Operational Approach:** Focuses on providing nutritionally complete food products designed for convenience and to support diverse dietary goals.
- **Location(s) and Geographic Presence:** Operates with a presence in the US market.
- **Key Partnerships and Affiliations:** Details forthcoming.